Managing of the Instagram page of the Italian showgirl Michela Coppa. Ideation of a digital strategy for increasing engagement and followers, study an editorial plan and content creation. More than 50K followers gained in just six months.
Starting with analyzing the page's audience in order to better understand their needs and interests. Knowing the audience for creating better posts.
We have defined the most important topics for our audience and according to that created the editorial plan. Each topic is being associated with an appropriated time slot.
Each post is being made for a clear reason, putting attention at every detail: frame composition, color palette, copy and topics.
