Design and development of an app for iPhone and Apple Watch that gives the user opportunities to explore the surroundings, moving freely, without going too far away from his given destination.
Tourism is one of the most appealing sectors, with a continuous steady growth over the years, in the last years is been worth more than 1.5 trillion dollars. We have targeted among all the "solo traveller", more than 58% of the Millennials in fact are interested in this type of travel.
We have studied all the navigation App on the digital store and all of them works in exactly the same way, they guide the user with straight directions to their destination taking away the traveller the freedom to follow his gut. Around instead use an innovative navigation system that redesign the possible path that the users can take every time he change direction, providing him multiple choices of itinerary and taking him anyhow to his destination.
Travel means also getting in touch with different culture, talk with local people, be amazed by the surrounding. All of this is not possible if you just go around with your nose stuck into your smart device, for this reason we have thought at a new system of smart notification that can alert you if you are going in the wrong direction without even look at your phone.
A navigation app that gives the user the freedom to follow its own gut and enjoy the surroundings without loosing its destination focus.
Let the user be amazed by the surrounding, keeping the phone away.
