Social Media Manager for the ice-cream shop Out of the Box during two winters-like months. A period in which the shop was hosting the temporary shop AMA[ti] dedicate to the raw sweet foods.
The main focus for the digital strategy of Out of the Box has been redefining the collective imaginary around the raw food. In fact, many people were thinking at that like a healthy, but not tasteful food.
The editorial plan has been created with the idea of giving the same importance to the in-store experience and the product itself. Using intense colors to make each post great.
Ad-hoc post have been made to give importance to a specific product. Stop-motion videos created just to give importance to each specific element of the sweets.
