Press relation and social media manager for the concept store POTAFIORI. Restaurant, flower shop and location for live music.
The tone of voice chosen for the communication strategy is really informal. The idea is to make feel the user as if he is speaking to Rosalba, the kind shop owner. This choice is being made to put a spot on the fact that POTAFIORI is selling not just food and flower but a complete sensory experience.
The editorial Plan is being structured to give the same exposure to all the different identity of the shop: flower, food and music.
Thanks to collaboration with several magazines, editorial and articles curated by POTAFIORI, we have been able to make a name for ourselves.
