Brand Image design for the streetwear brand Royale With Cheese. The cornerstone for the entire image as been the Hamburger, as a symbol of an exuberant and cheesy culture.
The main version of the logo it's dynamic, that is infact the best way to represent the brand, as a fast growing mass ready to explode. We have reached the desired result with different 3d render technique, starting from a simple Helvetica font.
The main marketing strategy for the brand has been done on digital media, not just showing of the product, but more storytelling the brand vision on the world. Transforming RWC more in a way of seeing the world, ironically and disengaged, more than being just a brand.
The brand's website has two main sections: Fashion and Inspirational. The first one with all the main items and the shop, the second one instead structured as a blog with different news about fashion, music, art and entertainment.
The official instagram page of the brand as been designed with the same contents of the instagram's page. Great attention has been used to create a clearly knowable feeds.
Each brand's T-shirt are delivered in their specific packaging, motivating people to photograph and share it on the social media. Every T-shirt is inside a box made by the same cardboard as the one used in the fast food for their burger and then enveloped in patty paper stopped with several reusable sticker.
The first collection released by the brand as being promoted also with a dedicated shooting. We have used as location for shooting the entire inside of a fridge, adding several customized objects as props for each shoot. Royal With Cheese's burger, cheese, mayo bread...
